The executive and the field staff in “Market & Consumer Guide” consist of highly qualified and energetic individuals. Most of them have master degree in Business Administration, Natural and Social science. All of them have long experience of working in rural and urban areas with a wide variety of respondents. Quite a number of field workers are engaged to work in their hometown all over in Pakistan. This arrangement gives us an advantage of approaching the respondents without any biases of language, custom and culture.